Creative for Business
Law Firm Branding & Advertising
At Pick2, one of our specialties is law branding. We create logos, branding systems, marketing and promotional materials, and ad campaigns for law firms. We also do strategic brand planning and naming, usually as part of a rebranding initiative. We have extensive experience working for firms of all sizes.
Law firms are unique creative clients. We understand the political dynamic in firms and how that impacts decision-making. Many firms struggle to balance the entrepreneurial confederacy nature of partner/shareholder control with the need to build a holistic business brand that competes effectively in the marketplace. Or, how to herd the genus Panthera under the big top for a great show.
Achieving the appropriate visual and verbal tone is especially important in law firm creative work. Every firm has it's own voice and it's our job to define and express it. The work shown here, whether logos, taglines, marketing materials or ads, all passed through the crucible of a firm committee or three. We like to say there are many right answers, and none have to be boring.
We enjoy law firm projects. It's a pleasure to work for clients who are really smart, well-educated and goal-oriented. Give Greg Pickman a call to discuss your firm needs, 952-927-9920.
