Startups encapsulate the best of the American spirit: guts, optimism and work ethic. We find the process of creating a startup brand tremendously inspiring and we're honored to work with entrepreneurs who occupy that special brave circle in the economic pantheon.
A great branding system gives you a competitive advantage right out of the gate, which can lessen the gnawing fear that accompanies most startup ventures. The process of creating a startup brand includes studying the marketplace, understanding the competitors and positioning the new company for success. It's a business process, and just as important as creating a business plan and all the financial heavy lifting. By the time we're designing logos and image systems, we've really gotten to know your new business and worked with you to find your distinctive voice and point of difference. You've gained a lot of useful information and the marketing tools you need going forward.
Even with great creative work, not all startups succeed. From experience we have gained insights into why some succeed while others don't. One observation: if you don't have the luxury of failure, you will have an advantage. Determination and "hard" optimism are a winning combination. Click through 6 startups below we've helped to launch. Featured are a document service, contractor, bank, dental practice, law firm, and audiology clinic.











