Creative for Business
Websites (design, build, content management, blog integration, front-end interface systems)
In a few short years the web has become the most important place to promote your business. And that's led to some confusion about where your website fits into the whole process of branding, or rebranding, your company. Some builders of websites will tell you that the visual design of your website really doesn't matter much, it's all about search engines and analytics. They'll pop your content into a template, throw in some stock photos and you're good to go. You'll look like 85% of the websites out there, but no matter. Just get out there and start blogging!
Obviously, your target audience needs to find you on the web. But once they get to your website, you need what SEO Guru Bruce Clay calls "Curb Appeal". Pick2 web design is driven by our commitment to communicate your brand in an unforgettable way. The more competitive your industry, the more you need a unique and persuasive web impact. Decisions to choose one company over another are often emotional, not logical. We use that to your advantage. And finally, your website is not the only place you do business. You've got business cards, trade show displays, ads, powerpoints, direct mail, brochures. It all needs to look like it comes from the same company because consistency builds trust and credibility. That's what we do.
Audiology Clinic
In a crowded competitive environment, this website communicates the new Clear Hearing brand of quality, clarity and caring. The home page animation (5 frames) echoes the advertising and direct mail campaigns so that visitors directed to the site encounter a consistent message and brand image. The Clear Hearing website stands out in an industry that favors generic template websites jammed with boilerplate copy. We designed and wrote the site to be user-friendly, memorable and honest.
Insurance Company
Chicago-based OMS National Insurance Company hired us to rethink and redesign the architecture, navigation and visual interface of their web portal, corporate website, and the website of their subsidiary company Fortress. The large number of pages (100+) dictated the need for a design system to guide site expansion that could be executed internally. We created an architecture to work for both companies, each reflecting a unique brand image for different audiences while adhering to a common design structure. The OMSNIC site visitor is typically an Oral Surgeon insured by OMSNIC or an insurance agent who represents the product.
Insurance Company
Fortress Insurance is a subsidiary of OMSNIC, profiled above. The Fortress website is built on the same architecture as OMSNIC, but designed with a brighter color palette that reflects the more youthful Fortress brand. The Fortress site visitor is typically a dental student, a dentist insured by Fortress, or an insurance agent who represents the professional liability product.
Medical Device Consultancy
Paladin Medical helps clients around the world obtain FDA approval for medical devices. The website communicates their deep bench of expertise and commitment to quality and customer service. The home page animation dramatizes the importance of choosing Paladin for the high-stakes process of bringing a new medical device to market.
Tile Distributor
This website for a tile distributor is designed and written to prompt potential customers to schedule a personal appointment. The artful interior photos signal the good taste, creativity and the superior skills of their designers. This is a business where professional, in-person guidance is essential to navigate vast product offerings and ensure a successful installation. The desired outcome of a visit to the website is a visit to the real showroom.
Insurance Agency
The Dyste Williams website presents their brand to a broad audience of business and personal insurance clients and prospects. We created a clean and friendly proprietary design to position this independent Minnesota agency as a service-oriented resource with high standards, and to differentiate Dyste Williams from large competitors who lack their personal touch with customers.
Insurance Agency
This website for a Wisconsin insurance agency enhances their image with a sophisticated color palette and unique design. The client came to us with no branding system and a logo in need of improvement. As part of the process of designing the website, we redesigned the logo and created a color branding system.